Senet Group, the responsible gambling body formed by the UK’s leading bookmakers, has launched a campaign that will see new warning messages prominently displayed on advertising across all channels.

The responsible gambling messages will be displayed on all TV, online and in-shop advertising, and have been designed to raise awareness of the risks of gambling and benefits of staying in control when placing bets.

All advertising will carry the message, “When the fun stops, stop,” while gambling charity Gambleaware.co.uk will feature more prominently in new straplines to give those who may have a gambling problem advice on dealing with the issue.

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