UK bookmaker Ladbrokes has completed the launch of its long-awaited Playtech-powered digital platform as it looks to unify customer experience across desktop, mobile and tablet devices.
The new platform is designed to combine the operator’s sportsbook product roadmap and development into a single workstream, all unified behind front-end technology supplied by Playtech’s Mobenga subsidiary, and the first omni-channel solution to be rolled out for the operator.
Playtech’s platform is described as being capable of significantly improving the [...]
