Spain's Minister of Consumer Affairs Alberto Garzón has said that the country’s impending gambling ad restrictions will put Spain at the “forefront” of Europe.
In a speech to the Senate this week, Minister Garzón confirmed that the Spanish Council of Ministers will approve the Royal Decree for new regulations designed to [...]
MGM Resorts and GVC Holdings’ US sports betting brand BetMGM has named Academy and Grammy award winner Jamie Foxx as the face of its new The King of Sportsbooks ad campaign.
Foxx will star in a variety of traditional and social media advertisements for BetMGM, created in partnership with creative agency [...]
New York-listed DraftKings has been unveiled as the exclusive sports betting, iGaming and daily fantasy sports operator of the NFL’s New York Giants.
The multi-year deal grants DraftKings access to official Giants marks and logos, in addition to a first of its kind virtual SportsLounge which will open on Giants’ game [...]
The American Gaming Association (AGA) has released a new responsible marketing code for sports betting operators in the United States.
To coincide with Responsible Gaming Education Week (RGEW), the Responsible Marketing Code for Sports Wagering sets out an industry standard for the marketing and advertising of sports betting services. It will [...]
New York-listed DraftKings has been named as the exclusive sports betting and daily fantasy sports partner for MLB’s Chicago Cubs.
The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area.
Although sports betting is currently legal in [...]
MGM Resorts and GVC Holding’s BetMGM has become the first official sports betting partner of the NFL’s Detroit Lions.
The deal with the Michigan-based NFL team features fan-focused assets including presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and [...]
Sydney-listed gaming operator PointsBet continues to strengthen its position in the United States, with its latest deal seeing broadcaster NBCUniversal Media (NBC) acquire a 4.9 per cent stake in the business.
The partnership with NBC will give PointsBet access to leading TV and digital assets in the United States, including the [...]
The Betting and Gaming Council has introduced new restrictions on advertising by online gambling operators in the United Kingdom to ensure that young people are not exposed to ads.
The new rules include a requirement that all sponsored or paid for social media adverts must be targeted at consumers aged 25 [...]
MGM Resorts’ BetMGM brand has partnered with sports media company VSiN to launch a new sports betting show, Betting Across America.
Betting Across America will broadcast live from BetMGM Sportsbooks and studios in large sports betting markets across the country, subject to regulatory approval, with the partnership also including a major [...]
The UK Advertising Standards Authority (ASA) has released the findings of its latest online monitoring sweep, which aims to identify age-restricted advertising in children’s media.
The ASA found 159 age restricted ads displayed during the second quarter of the year on websites and YouTube channels that attract large child audiences, 70 [...]
MGM and GVC Holdings' US sports betting brand BetMGM has agreed a multi-year deal to serve as an authorized gaming operator of NASCAR.
Beginning next year, BetMGM will gain rights to NASCAR marks and will offer live, in-play betting through the BetMGM mobile app, social media channels, and in BetMGM retail [...]
US sports betting operator PointsBet has entered into a wide-ranging partnership with Kroenke Sports & Entertainment (KSE) to become the official gaming partner for three professional US sports teams based in Colorado.
The multi-year partnership makes PointsBet, which is headquartered in Denver, the official and exclusive partner of the NBA’s Denver [...]