Enteractive eyes North American growth with Bettor Capital investment

Enteractive has added early-stage venture firm Bettor Capital as a strategic investor to expand its player conversion and reactivation services in North America.

The non-controlling investment supports Enteractive’s existing global strategy, particularly in key growth markets such as the United States and Canada.

“We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market,” said Enteractive CEO Mikael Hansson. “We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors.”

Bettor Capital managing partner Dave VanEgmond commented: “We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the US, mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition.

“Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry.

“As a result, Enteractive has established a global blue chip customer base and market leadership position that has the company primed for continued growth, especially in large and high growth markets such as North America.”