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Flutter’s Timeform and PA Betting Services agree B2B partnership

Flutter Entertainment-owned sports data and content provider Timeform has selected PA Betting Services (PABS) as the official supplier and managing partner of its B2B services.

The partnership will see PABS take on responsibility for selling Timeform’s content in the UK and internationally, including its Race Verdicts, Star Rating’s, 1-2-3 predictions and [...]

2 mins read

Buzz Bingo integrates Future Anthem’s Amplifier AI solution

British retail and online bingo operator Buzz Bingo has signed up to Future Anthem’s real-time player personalisation solution across its operations.

Buzz Bingo’s integration includes a game lobby recommendation system that personalises content suggestions for players and can differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis.

“Integrating [...]

2 mins read

BVGroup selects Enteractive for player reactivation services

Enteractive has agreed a deal to provide its player conversion and reactivation services to Gibraltar-headquartered operator BVGroup (formerly BetVictor).

The agreement will see Enteractive deliver campaigns across multiple brands and markets to activate the operator’s registered non-funded player accounts and dormant players.

“Enteractive stands out as the perfect collaborator for engaging player [...]

2 mins read

Betsson expands Peru presence with Paolo Guerrero partnership

Betting and gaming operator Betsson has signed up Peruvian professional footballer Paolo Guerrero as its exclusive global casino ambassador.

Aiming to further strengthen Betsson’s presence in Latin America, the deal will see the former Bundesliga striker, and record scorer for the Peruvian national team, promote Betsson’s online casino offering.

“At Betsson, we [...]

2 mins read

FeedConstruct becomes Argentine football regional partner in Europe

SoftConstruct-owned sports data provider FeedConstruct has been named as European regional partner of the Argentine Football Association (AFA).

Continuing to reap the benefits of the country’s 2022 FIFA World Cup win last year, FeedConstruct becomes the latest commercial partner for the AFA, after SoftConstruct’s VBet online betting brand was unveiled as [...]

3 mins read

Belgium to raise gambling age to 21; ban ads and bonuses

Belgium’s Chamber of Representatives has approved tough new gambling laws aimed at preventing addiction and the normalisation of gambling.

The laws approved today include raising the minimum gambling age from 18 to 21 years old and prohibiting all gambling advertising.

“This is a historic victory against harmful and problematic gambling addictions. My [...]

1 min read
Playtech

Playtech lauds largest tournament series on iPoker network

Playtech has hosted the largest online poker tournament series on its iPoker network with over 33,000 players taking part.

The Elite Series Winter Edition took place between 1 December and 16 January, and surpassed the previous Winter Series from last year as the largest tournament series ever held on the iPoker [...]

3 mins read

Fast Track first to pilot women mentorship platform Signe

Malta-based CRM specialist Fast Track is taking part in a first-of-its-kind pilot project with women-focused mentorship platform Signe.

Launched last May, the Signe platform aims to connect up-and-coming leaders with experienced mentors to share ideas, offer guidance and build long-standing relationships to power women on their path to leadership positions.

The new [...]

3 mins read

SportChamps fined again in NSW for breaching gambling ad laws

Australian online betting operator SportChamps has been hit with another fine in New South Wales for inducing customers to gamble and open a betting account.

SportChamps pleaded guilty in Downing Centre Local Court to two offences under the Betting and Racing Act following a Liquor & Gaming NSW investigation into advertisements [...]

2 mins read

Kambi unveils third-party supplier ecosystem Kambi Engage

Sportsbook technology provider Kambi Group has launched a new third-party supplier ecosystem for partners to offer a range of bettor engagement tools and services.

Launching initially with Sportradar-owned VAIX as well as Epoxy.ai and OtherLevels, Kambi Engage offers streamlined access to a curated selection of third-party engagement providers, complementing the range [...]

3 mins read

Lebull Portugal signs up Luís Figo as brand ambassador

Online betting and gaming operator Lebull Portugal has named Portuguese former professional footballer Luís Figo as its new brand ambassador.

Lebull recently launched in Portugal in partnership with supplier Digitain, for which Figo has served as a brand ambassador for the past two years.

“We are very excited to welcome one of [...]

2 mins read

Allwyn names new brand and marketing director for UK National Lottery

Incoming UK National Lottery operator Allwyn has appointed Steve Parkinson as brand and marketing director.

Parkinson joins Allwyn after sixteen years’ service with the UK division of German multimedia conglomerate Bauer Media Group, where he oversaw the growth and development of radio brands including Kiss, Magic, Absolute Radio, Jazz FM, and [...]

2 mins read
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