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Fast Track to provide real-time engagement platform to Avento brands

Malta-based CRM solutions provider Fast Track has agreed a deal to provide its real-time engagement solution to online casino operator Avento.

Avento will use Fast Track CRM to create more detailed segmentation and to automate a greater portion of its engagement activities across its iGaming brands, which include Frank Casino, Mr [...]

2 mins read

Betfred partners Future Anthem to improve customer experience

British bookmaker Betfred has engaged game data specialist Future Anthem to bring additional real time utility and insights to its online platform.

The partnership will enable Betfred.com to improve its player experience by leveraging anonymised game data to provide players with a more tailored experience, with personalised game recommendations in CRM [...]

2 mins read

Fast Track to provide player engagement solution to Mimy

Malta-based CRM solutions provider Fast Track has signed a deal to provide its real-time engagement platform to soon-to-launch betting operator Mimy.

Mimy offers players the chance to predict the outcome of any event, or create their own public or private events to bet on, differentiating itself from other betting platforms as [...]

2 mins read
FanDuel sportsbook

FanDuel joins AGA’s responsible sports betting campaign

FanDuel Group has become the first sportsbook operator to join the American Gaming Association’s responsible sports betting initiative.

Signing on to the AGA’s national campaign to promote the fundamentals of responsible sports betting, FanDuel is making a multi-million-dollar commitment of its media inventory, as well as league and team assets, and [...]

2 mins read

Sportradar enhances ad:s platform with Fresh Eight acquisition

Sports data provider Sportradar has announced the acquisition of UK-based personalized messaging platform Fresh Eight.

The acquisition complements Sportradar’s ad:s platform and aims to strengthen its digital marketing services offering.

The technology will also allow sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

Fresh Eight’s current [...]

2 mins read

Fast Track to provide player engagement solution to Winbet

Malta-based CRM solutions provider Fast Track is supplying its real-time player engagement solution to Romanian iGaming operator Winbet.ro.

Winbet will use the FastTrack platform to power real-time engagement on its online casino and betting platform, including automating the management of opt-outs and consent changes via the all-in-one solution.

“We take pride in [...]

2 mins read

ComeOn brands fined SEK175m for Swedish bonus offer violations

Sweden’s gambling regulator Spelinspektionen has issued a warning and combined SEK175m (€17.4m) penalty fee to ComeOn and three of its operating subsidiaries for offering unauthorised bonuses to players.

The regulator said that the four companies had violated the country’s gambling legislation by offering bonuses on repeated occasions, and by distributing gifts [...]

1 min read

BGC introduces new rules on gambling social media posts

Britain’s Betting and Gaming Council (BGC) is calling on the Premier League and English Football League to encourage clubs to adopt new rules on gambling social media posts.

The new rules have been drawn up by the BGC in response to concerns about young people’s exposure to gambling related messaging on [...]

3 mins read

Google set to accept online gambling apps in 19 countries

Google will soon allow real-money gambling apps into its Google Play app store in an additional 15 countries.

Google’s policies currently allow online gambling apps in just four countries, Brazil, France, Ireland and the United Kingdom.

This will change on March 1, when real-money gambling apps, fantasy sports apps, and ads related [...]

1 min read
Scientific Games

Scientific Games adds AretoNet to OpenArena platform

New York-listed gaming supplier Scientific Games has bolstered its OpenArena platform with the addition of AretoNet’s real-time data analytics and marketing automation features.

The partnership enables Scientific Games’ OpenArena partners to access AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features.

AretoNet will also support real-time [...]

2 mins read
Scientific Games

OtherLevels joins Scientific Games’ OpenArena platform

New York-listed Scientific Games has expanded its OpenArena sportsbook marketplace with the addition of a customer engagement solution from OtherLevels.

The live in-play real-time messaging solution is the latest addition to OpenArena’s one-stop content marketplace, which provides operators with access to custom content from Scientific Games and its partners.

“We are thrilled [...]

2 mins read

NetBet partners BlueRibbon for gamification solution

NetBet has become the latest operator to sign up for BlueRibbon’s customizable jackpot solution.

The new partnership will allow NetBet to integrate BlueRibbon’s gamification solution for its players in the UK, Romania, Greece, Germany and Ireland.

“We are thrilled to enter into this partnership with NetBet, a brand of choice for so [...]

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