Tallinn-listed gaming operator Olympic Entertainment Group (OEG) has agreed a deal to utilise BlueRibbon Software’s jackpot marketing platform.
OEG will use BlueRibbon’s player engagement solution across its digital assets, allowing the operator to create bespoke jackpots to drive player acquisition, engagement and retention.
“We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon Jackpot platform,” Olympic Entertainment Group chief technology officer Omer Efraim said. “The ability to offer cross-product [...]
