Marketing news sponsored by SA Gaming

Continuing its investment in the Australian National Rugby League (NRL), Centrebet International Limited has signed a new multi-year shirt sponsorship deal with Sydney-based NRL team, the Manly Sea Eagles.

Independent UK bookmaker Betfred has extended its deal as the official betting supplier to Wembley Stadium, England’s national stadium, for a further four years until 2014.

Leading online betting exchange Betfair has increased its portfolio of live streaming sports content following an agreement with the sportsman media group, the Munich-based sport rights and sport marketing agency.

Playtech has announced that its casino package of twenty-four premium games, previously available on online gaming operator bet365’s casino client, will now be launched on bet365’s existing games tab.

Malta based online gaming operator Betsafe has partnered with multi-channel marketing software provider SmartFOCUS to meet its global marketing communications objectives, aimed at driving player retention and profitability.

PKR has added a portfolio of twenty mini instant-play mini and side games developed by Dynamite Idea to its 3D online poker offering following the signing of a licence agreement with GTECH G2.

Bet365 has become the latest online operator to sign up to the Sportsman’s live streaming content, providing its customers with access to a host of top tier European football matches.

Further expanding its offering with the company, online gaming software developer Playtech Limited has signed an agreement with Sweden’s Tain to provide its online casino product to all of Tain’s seventeen licensees.

GIQ Magazine