Marketing News

Continuing its investment in UK horseracing for a further three years, Irish bookmaker Paddy Power has signed a three-year extension to its agreement as sponsor of the £150,000 Paddy Power Gold Cup and two other races at Cheltenham Racecourse.

Virgin Casino has announced that it will launch nine new online casino games this month through the company’s partnership with four leading game developers – Microgaming, WagerWorks, Virtue Fusion and Ash Gaming.

As part of its exclusive multi-year licensing agreement with Warner Bros. Digital Distribution, online gaming software provider Microgaming has announced that its highly anticipated online video slot game, The Lord of the Rings: The Fellowship of the Ring, has now gone live with operators.

In response to a formal recommendation from a wide cross-section of UK industry, the Committee of Advertising Practice (CAP), the body responsible for writing the CAP Code, has significantly extended the digital remit of the Advertising Standards Authority (ASA) to deliver more comprehensive consumer protection online.

Increasing its exposure in the UK market, online gaming brand Bodog has signed as the new title sponsors of World Grand Prix, a darts tournament held by the Professional Darts Corporation (PDC) which takes place in Dublin later this year.

NetPlay TV plc has announced the launch of its SuperCasino brand as an application on Apple’s App Store, making it the first real-money casino application for the iPhone.

Spin3, the mobile gambling solutions provider powered by Microgaming, has announced that its web-based games are now available on the Google Android operating system for the first time, with All Slots Mobile Casino becoming the first of Spin3’s customers to launch.

Leading online poker operator PokerStars has signed a number of sponsorship agreements with French sports TV channel CANAL+. The company said sport sponsorship was a natural choice given the sporting values of poker, highlighting the spirit of competition and skill.

Games developer Betsoft Gaming has announced the launch of Poker3.com, a 3D online poker offering which the company claims takes poker to the “next level” of gaming.

Online gaming brand Bodog has taken its first offline cash bet during a Premiership game between Fulham and Manchester United on Sunday, as part of the company’s capacity as official gaming partner of the London football club.