Following the release of its live betting application earlier this year, Irish independent bookmaker Boylesports has now added Zukido's mini-games to its in-play betting experience, allowing customers to bet on casino style games at the same time as live sports.

Software developer Betware and its wholly-owned subsidiary Certus, a Danish multiplayer games developer, have announced the launch of a new gaming community service for the Danish TV broadcaster, TV2, in what is the first step towards offering a full gaming service to customers.

Aiming to benefit from the growing popularity of music downloads, MDI Entertainment, a wholly-owned subsidiary of Scientific Games, has announced an agreement with Hip Digital Media Inc, under which MDI will offer state lotteries music downloads as prizes for instant games.

Gioia International Limited's RealDealPoker.com, the first online poker room that uses real playing cards instead of Random Number Generators (RNG), has become the latest operator to sign a partnership deal with affiliate marketing company Income Access.

Online gaming operator PokerStars has signed a twelve month sponsorship agreement with the Spanish Basketball Federation ahead of the 2010 FIBA World Championship in Turkey this August.

The UK Advertising Standards Authority has upheld a complaint against an email advertisement by UK bookmaker William Hill which was adjudged to have been misleading for not prominently stating that customers would have needed to place a minimum of fifty bets within a month totalling at least £1,320 in order to benefit from a bonus offer.

NDS Group's wholly owned subsidiary Orbis Technology has adopted a new brand identity and changed its name to OpenBet Ltd, as the company looks to emphasise its leading betting platform, OpenBet.

Google is continuing to relax its policies regarding gambling advertising with licensed operators now able to promote their online gaming services via the popular video-sharing website YouTube.com.

Online gaming operator 888.com has confirmed the launch of its new no-download live casino product, promising customers greater player interactivity, increased user-friendliness and faster access to online games.

Tonight sees the launch of Full Tilt Poker's new TV show, The Poker Lounge, broadcasting on the UK's Channel 4, where one online qualifier will pit his wits against a host of Team Full Tilt professionals such as Phil Ivey and Gus Hansen for a chance to win $120,000.

Camelot chief executive Dianne Thompson has called on all lotteries to commit to responsible gaming and adhere to the highest standards of responsible play after the UK National Lottery operator was recognised for its responsible gaming standards by the European Lotteries Association (EL).