Italian gaming operator Sisal has partnered sports data specialist Betgenius to power a new digital acquisition campaign for its Matchpoint sports betting brand.
The campaign will see Sisal use Betgenius' iGaming-specific programmatic trading desk and its creative solutions to improve conversion rates for Matchpoint.
The programmatic trading solution uses real-time sports data, allowing Betgenius clients to target players with engaging content such as live odds and scores, offering timely and relevant calls to action.
"In the ultra-competitive Italian [...]
