Marketing News

Betting operator William Hill US has agreed a deal to sponsor broadcasts of the New Jersey Devils on US regional sports and entertainment network MSG Networks.

The UK’s Advertising Standards Authority (ASA) has unveiled a new five-year strategy to further strengthen the regulation of online advertising.

Paysafe’s digital marketing division Income Access launched new affiliate programmes this week for Lindar Media’s MrQ online bingo brand and Nairobi-based online sportsbook Safaribet Kenya.

Paddy Power Betfair’s FanDuel has entered into an agreement to serve as the exclusive official daily fantasy sports and sports betting partner of the National Hockey League (NHL), as well as confirming a separate agreement with the New Jersey Devils.

French national lottery operator Française des Jeux (FDJ) has agreed a new multi-year partnership to serve as the NBA’s first official gaming partner in Europe.

The New York Jets have confirmed that MGM Resorts will serve as their official gaming partner.

Kindred Group-owned betting and gaming operator Unibet and brand ambassador Nicky Henderson have been reprimanded by the UK’s Advertising Standards Authority (ASA) over a tweet which should have been identified as a marketing communication.

The NBA's Philadelphia 76ers and NHL's New Jersey Devils are the latest US sports teams to partner with a gaming operator following a deal with Caesars Entertainment.

New York-listed Caesars Entertainment Corporation has secured a landmark partnership with the Las Vegas Stadium, the future home of new NFL franchise the Las Vegas Raiders.

Gauselmann Group’s sportwetten.de brand has agreed a sports betting partnership with German football club SV Darmstadt 98.