British bookmaker Betfred has signed its first football shirt sponsorship deal in Spain with La Liga club RCD Mallorca.
Betfred signs first sponsorship agreement outside the UK
Marketing News
Betfred becomes first title sponsor of Women’s Super League
Independent UK bookmaker Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time.
Veikkaus suspends advertising after public backlash
Finland’s state-owned gaming operator Veikkaus has launched a review of its marketing activities following public backlash against its recent advertising.
LeoVegas partners German football club VfL Bochum
Stockholm-listed operating LeoVegas has signed its first betting partnership in Germany through a deal with 2. Bundesliga club VfL Bochum 1848.
Betclic seals shirt sponsorship deal in France with Bordeaux
Online betting and gaming operator Betclic has become the new shirt sponsor of French Ligue 1 side FC Girondins de Bordeaux.
Gateway Casinos becomes NFL’s first land-based partner in Canada
Gateway Casinos & Entertainment has signed a multi-year agreement to serve as the official land-based casino partner of the NFL in Canada.
Interwetten signs betting partnership with Germany's VfL Wolfsburg
Vienna-based online betting and gaming operator Interwetten has agreed a deal to serve as the new betting partner of German Bundesliga side VfL Wolfsburg.
BetConstruct signs up Andriy Shevchenko as brand ambassador
Gaming solutions provider BetConstruct has named former Ukrainian professional footballer Andriy Shevchenko as a brand ambassador.
William Hill US partners Income Access to enhance affiliate programme
Paysafe Group’s digital marketing division Income Access has agreed a deal with William Hill US.
Leicester City names 19.com as official betting partner
English Premier League football club Leicester City has named Asian-facing betting operator 19.com as its new official betting partner.
Betway expands eSports sponsorship portfolio with PSG.LGD deal
Online betting and gaming operator Betway has expanded its eSports sponsorship portfolio with a new partnership with leading professional DOTA 2 eSports team PSG.LGD.
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