Marketing News

GVC Holdings’ bwin brand has signed a three-year deal to serve as the new shirt sponsor of Spanish La Liga club Valencia CF.

Malta-based software provider Fast Track has signed a deal to provide its customer relationship management (CRM) solution to online casino operator Casumo.

Newly promoted English Premier League side Norwich City Football Club has signed a record shirt sponsorship deal with Asian-facing gaming operator Dafabet.

Stockholm-listed operator Kindred Group has launched a new US-focused affiliate program in partnership with Paysafe’s Income Access.

Sweden’s consumer agency Konsumentverket has completed an investigation into gambling advertising, concluding that many operators are failing to adhere to the principle of moderate marketing in the recently regulated market.

iGaming solutions provider EveryMatrix has agreed a deal to integrate BlueRibbon’s jackpot marketing solution onto its CasinoEngine platform.

Sweden’s state-owned gaming operator Svenska Spel has agreed a new multi-year sponsorship deal with the Swedish Olympic Committee.

Major League Soccer (MLS) has confirmed plans to allow sports betting operators to serve as shirt sponsors of MLS clubs.

Stockholm-listed iGaming affiliate Better Collective has been approved for an Ancillary Casino Service Industry Enterprise License in the state of New Jersey.

Online betting and gaming operator Marathonbet has signed a two-year sponsorship agreement with La Liga club Sevilla FC.