PKR.com, the 3D online poker operator, has signed a sponsorship deal with one of London's first fully licensed poker venues, Fox Poker Club, which opens next month on Shaftesbury Avenue in the heart of London's West End.

Continuing its successful association with the Spanish La Liga football club for at least one more year, Aland's Paf has signed a one year extension to its sponsorship agreement with Atletico Madrid, winners of last year's UEFA Europa League.

Continuing its commitment to horseracing in the UK, 32Red has announced that it has signed a four-year agreement to sponsor three prestigious races during the Champagne Lanson July Festival at Newmarket Racecourses which begins today.

The British Athletes Commission (BAC), an independent organisation representing the interest of athletes in Great Britain, has signed a three-year agreement with online betting exchange Betfair in order to educate and raise awareness about betting related issues in the sport.

In an extension to its agreement as the online poker provider for Austrian Lotteries' online gaming division, Win2day.at, GTECH G2 has announced that it will provide a number of new side games to the state-owned lottery and gaming operator.

888's B2B division Dragonfish said Monday that it has launched Rollover Bingo, the twentieth standalone network on Dragonfish's bingo platform. Rollover Bingo is a new services deal with PartyGaming subsidiary Cashcade through which players can enter the UK National Lottery.

Following a partnership agreement with Income Access, independent UK bookmaker Betfred has become the latest gaming operator to launch a white-label version of the Income Access affiliate marketing software.

Mobile gambling specialist Probability plc has announced the launch of its first set of real money gambling games specifically designed for Apple's iPhone and iPod Touch devices, with customers of the company's LadyLuck's direct-to-consumer brand the first to benefit.

Online gaming and betting operator bwin has agreed a two season sponsorship deal with the Italian football league, renaming the country's Serie B league to Serie bwin with immediate effect.

OnlineBingo.eu, the flagship brand of the new online bingo affiliate programme EuroAffiliates.com, has announced that it has changed software provider to GTECH G2's Boss Media, as the company looks to increase interest from affiliates across Europe.