Marketing news sponsored by SA Gaming

Italian remote gaming provider Microgame S.p.A has announced the real-money launch of People's Bingo, an online version of its famous game made popular throughout land-based bingo rooms across Italy.

Marking the company's first step into the growing consumer mobile applications market, Spin3, the mobile gambling solutions provider powered by Microgaming, has announced the launch of 21 BlackJack Party, the company's first game for the Apple App Store.

PartyGaming plc, owner of Cashcade Limited, has chosen Alderney based Virtue Fusion as its online bingo platform provider as it takes the FoxyBingo brand into the Swedish market, increasing the likelihood of a full switch from current platform provider 888 to Virtue Fusion once current contracts expire in 2012.

Following a positive response from its customers, Australia's Tabcorp together with its racing broadcaster Sky Racing will expand its broadcasting and betting coverage of UK jumps racing in coming months to include the world famous Cheltenham and Aintree horse racing festivals.

Continuing to invest in UK sports, in-play sports betting specialist 188BET.com has signed a one-year partnership deal to become the official betting partner of rugby league football club Wigan Warriors, under which 188BET's logo will also be displayed on the club's home and away shirt sleeves for the 2010 season.

Following a successful trial during the final quarter of 2009, live TV gaming specialist NetPlay TV plc has signed a new two year TV distribution deal with STV Group plc to broadcast ChallengeJackpot.com, one of its key branded TV shows, live six nights a week on Scottish national terrestrial broadcast channel STV from tomorrow night.

Sportingbet has been named as the official shirt sponsor of the Brisbane Broncos, one of Australia's most popular National Rugby League (NRL) teams, becoming the first and so far only wagering operator to have a shirt sponsorship in the NRL after rules regarding the sponsorship of Australian rugby league teams were relaxed at the beginning of last year.

Following its re-launch as a digital content provider last year, games distributor Mazooma, part of the Bell-Fruit Group, has signed a deal to distribute its game content to the Arcade games section of online betting exchange Betfair.

Capitalising on the huge fan base of one of the most popular film franchises in recent history, online gaming software provider Microgaming has signed an exclusive multi-year licensing agreement with Warner Bros. Digital Distribution to create a series of branded online video slot games based on the popular movie trilogy, The Lord of the Rings.

BaddaMedia Inc has entered into a partnership agreement with Alderney-licensed Beast Gaming, through which BaddaMedia's gaming content will be integrated and deployed on Beast Gaming's network of partner sites.

Further expanding its new Parlay Games Services (PGS) platform, Canada's Parlay Entertainment Inc has announced a new tri-party partnership with audio-visual content specialist Atacmedia and Alderney-licensed Beast Gaming, under which the company will launch 'Live Presenter Bingo' services on its PGS network.

GIQ Magazine Digital Edition