Marketing news sponsored by SA Gaming

SEGA Games Ltd, a wholly owned subsidiary of Japanese video software giant SEGA Corporation, has signed a deal to licence an extensive suite of online casino games from CTXM, while also confirming the signing of a licensing agreement with Playtech for a range of its online casino and poker products to SEGA branded platforms, SEGAPoker.com and SEGACasino.com.

With in-play betting accounting for nearly half of the company's sports betting turnover excluding racing last year, UK bookmaker Ladbrokes will this week be launching a new version of its online sportsbook with plans to live stream over 30,000 sporting events on the site during 2010.

Ladbrokes Bingo has been named the UK's Online Bingo Site of the Year 2009 by online bingo portal WhichBingo.co.uk in the seventh year of the award, beating off fierce competition from rivals Mecca Bingo, Wink Bingo and Tombola.

Maintaining efforts to achieve a more level playing field in its online poker network, Microgaming has announced that it will be putting an immediate stop to the practice of data mining, the process of extracting patterns from data, with hand histories on observed tables no longer stored on players' computers and players unable to download and store hand histories in bulk.

Italian remote gaming provider, Microgame S.p.A, has signed an agreement with online software provider RM Royal Media Ltd to integrate online rummy games into the People's Network, the biggest online player community in Italy with 1.4 million registered players.

Moving to a newly expanded network to take advantage of pooled liquidity across major European markets, GTECH G2 has upgraded the online bingo and mini games platform for 14 UK gaming sites on the International Bingo Network, including the likes of Yahoo! Bingo, Littlewoods and Chit Chat Bingo, following the launch of its new G2 Bingo 2.2 software release.

After a year of major regulatory change in Italy and the implementation of new legislation to expand regulated online gaming, bwin's Gioco Digitale has become the first gaming operator to launch real money online bingo.

Sweden's Net Entertainment has announced the release of a new downloadable version of its successful CasinoModule product, with Scandinavian gaming operator Nordicbet becoming the first to deploy the new product.

Looking to benefit from the emerging Internet-connected TV platform, online betting exchange Betfair has launched the first betting application for TV's running the Yahoo! TV Widget Engine, an applications platform which allows users to interact with Internet content and services that compliment and enhance the traditional TV viewing experience.

Online scratch cards provider NeoGames has signed a white label agreement with Spanish holding company ITnet Consulting for the launch of a new localised scratch card offering in Spain under the MundiRasca.com brand.

Aiming to deliver an unrivalled betting-focussed programme to both customers and bookmakers, a new dedicated sports betting Internet TV service, The Betting Channel, has been launched with support from Satellite Information Services (SIS), the news and sports coverage provider part-owned by UK bookmakers Ladbrokes, William Hill and the Tote.