Products and Marketing news sponsored by OpenBet

 

Sportium, the Spanish iGaming joint venture established by operators Ladbrokes and CIRSA, has signed a two-year extension to continue serving as the official betting partner of Spain’s top football division La Liga.

Casino content providers Spin Games and KGM have completed the deployment of their ROC HTML5 remote gaming server for Mohegan Sun’s newly launched online gaming site in New Jersey, with a range of games now live.

Alongside confirmation of its proposed merger with Gala Coral, Ladbrokes has revealed an aggressive marketing-led plan to grow its recreational customer base and build scale as it looks to generate at least 30 per cent of its overall revenue from its digital division by 2017.

French casino operator Groupe Partouche has extended its long-running sponsorship agreement with French Ligue 1 football club Lille OSC (LOSC), with the 2015/16 season set to the twelfth season in which the company's logo will appear on the team’s shirts.