Marketing news sponsored by OpenBet


UK betting and gaming operator Ladbrokes has been told by the Advertising Standards Authority (ASA) to ensure it does not omit key terms and conditions from future promotional materials after an ad targeting new customers was found to be have been misleading.

BetStars, the sports betting brand of PokerStars owner Rational Group, has pledged to take greater care over its advertising promotions after omitting key conditions from an ad for a money back promotion.

In a decision which could have wider ramifications for other operators, an email promotion for Ladbrokes featuring an image of Marvel superhero Iron Man has been banned after the UK’s advertising watchdog ruled that it was likely to have particular appeal to children and young people.

In a third ruling against iGaming operators this week, the UK’s Advertising Standards Authority (ASA) has issued a warning to Triplebet-owned exchange betting operator Matchbook over an email promotion sent out during the Euro 2016 Championships.

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