UK bookmaker Ladbrokes has been warned by the UK’s Advertising Standards Authority (ASA) to ensure that it does not send promotional marketing materials in future to customers who are ineligible to take advantage of the promotions.
UK bingo operator Mecca Bingo will launch a new multi-million pound marketing campaign featuring former singer and TV presenter Louise Redknapp, to promote its new-look Mecca brand and Meccabingo.com website.
Malta-licensed gaming operator Tipbet has signed a deal to serve as the official betting partner of the easyCredit Basketball Bundesliga (BBL), the highest level of professional club basketball in Germany.
Isle of Man-licensed betting and gaming operator 188BET has reinforced its commitment to UK horse racing with a deal to sponsor a number of races held at Jockey Club racecourses through to January 2017.
Gaming marketing solutions provider Beehive is expanding its partnership with British bookmaker Ladbrokes, rolling out its customer relationship management (CRM) tools across the London-listed operator’s retail estate.