products and marketing news sponsored by OpenBet


Portugal and Real Madrid footballer Cristiano Ronaldo, current holder of the Ballon d’Or award for the world’s best player, has joined Team PokerStars as a brand ambassador to promote the leading poker operator in global marketing campaigns.

eSports and entertainment business Unikrn has launched its Unikrn Arena platform in the UK market, allowing viewers to watch and bet on matches and tournaments in which players compete against others in popular video games.

The Office of Liquor, Gaming and Racing (OLGR) in the Australian state of New South Wales (NSW) has told online betting operators to ensure they comply with advertising restrictions following perceived breaches by two high-profile operators.

Gaming supplier International Game Technology (IGT) has agreed a deal to supply Spielbanken Niedersachsen, the German casino operator in the state of Lower Saxony, with a new Wide Area Progressive (WAP) Jackpot throughout its estate.

Cherry’s games development subsidiary Yggdrasil Gaming has launched Super Free Spins, a new promotional feature that allows operators to award different player segments an unlimited number of free spins.

Lottery and gaming solutions giant Scientific Games has launched a range of real-money and free-to-play Monopoly-branded content following last year’s rights agreement with Hasbro, owner of the popular board game brand.

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