Marketing news sponsored by OpenBet


Malta-licensed casino and sportsbook operator Vikibet has launched a new affiliate programme in partnership with Income Access, as it looks to build its business in its core Scandinavian, Eastern European and Latin American markets.

Continuing its support of major Professional Darts Corporation (PDC) events, Unibet has been unveiled as the new title sponsor of the inaugural Champions League darts tournament which takes place in Cardiff in September.

Online marketing solutions provider Traffic Generation (TraffGen) has signed a deal to supply Arizona’s Casino Del Sol with its Traffic Generation Pro marketing platform, allowing the venue to execute a “holistic, multi-channel marketing plan.”

It is yet to launch its first app, but Oddsium has already had a major impact on the tech space, prompting Apple to change its terms and conditions for developers. With its flagship product set for launch in its native Sweden, CEO Krister Malm discusses the app’s long journey to market.