Wynn Resorts' online gaming brand WynnBET has been named as an official sportsbook and gaming partner of the Detroit Lions.
The multi-year deal marks WynnBET’s first partnership with an NFL team and gives the brand access to in-stadium signage and hospitality opportunities, as well as naming rights to the WynnBET Sports [...]
Online sportsbook MansionBet has extended its partnership with EFL Championship club Millwall FC to serve as its official betting partner.
The sponsorship will see the MansionBet logo feature on the back of club shirts for the 2021/22 season, which begins on August 7.
“Since forming our partnership with Millwall we’ve been able [...]
Spanish gaming operator Codere has been named as an official betting partner of Liga MX team Club de Futbol Monterrey Rayados.
The new four-year betting partnership will see Codere's logo appear on the front of team shirts, beginning later this month with the game against Guadalajara.
"We are convinced that this long-term [...]
Betting and gaming operator BetMGM has agreed a marketing partnership with MLB's Pittsburgh Pirates.
The partnership gives BetMGM brand exposure throughout the Pirates’ PNC Park, most prominently on the left field wall and behind home plate for maximum global exposure, with BetMGM content also integrated across the Pirates’ digital and social [...]
New York-listed DraftKings has expanded its partnership with Major League Baseball (MLB) to include live game streaming and other sports betting-themed broadcast experiences for its players.
The expanded relationship will see DraftKings become a co-exclusive official sports betting partner of MLB, alongside BetMGM, with the operator to introduce a “Bet & [...]
Sportsbook operator PointsBet has signed NFL all-time great and future hall of famer Drew Brees as a brand ambassador.
Brees will become a PointsBet shareholder under the multi-year agreement and will develop and star in original content, leading watch parties and steering marketing and promotional concepts for PointsBet.
He will also transition [...]
Britain’s Advertising Standards Authority (ASA) has banned a TV advertisement for Entain’s Ladbrokes brand which was found to have depicted gambling behaviour that was socially irresponsible.
A TV ad for Ladbrokes shown in the UK in April began with a voice-over that stated: “I’m a nodder: up to the football, down [...]
New York-listed Golden Nugget Online Gaming (GNOG) has expanded its presence in Michigan through new partnerships with Detroit City Football Club (DCFC) and the PGA Tour’s Rocket Mortgage Classic golf tournament.
The deal with DCFC makes GoldenNuggetCasino.com the exclusive online gaming partner of the club, which plays in the National Independent [...]
New York-listed gaming operator Bally's Corporation has entered into a ground-breaking partnership with women’s professional basketball team Phoenix Mercury.
The agreement marks the operator’s first market access deal with a professional US women's sports team and gives Bally's a path into Arizona, which is expected to open its regulated sports betting [...]
Super Group-owned operator Betway has secured two new sponsorship deals in Germany after becoming an official betting partner of tennis' Hamburg European Open and 2. Bundesliga football club FC Schalke 04.
Betway’s partnership with Schalke 04 kicks off in July and runs for three years, and expands the operator's football [...]
Latin America-facing operator Betcris has signed a new agreement to continue as an official partner of the Canadian Elite Basketball League (CEBL) for a further year.
The deal sees the CEBL provide real-time scores, game statistics, previews, and player data through FIBA LiveStats to Betcris.
“Extending the partnership with Betcris is an [...]
Stockholm-listed operator Kindred Group has agreed a deal for its Unibet brand to serve as the primary sponsor of NASCAR team Stewart-Haas Racing and driver Kevin Harvick.
Kindred's first US motorsport sponsorship agreement will elevate Unibet's brand presence in the US following its recent launches in Indiana, Iowa, Virginia, Illinois, Ohio, [...]