Australian and US online sports betting operator PlayUp has agreed a multi-year partnership with the NHL’s New Jersey Devils.
The Devils become PlayUp's first US professional sports team partner, with the operator becoming the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as [...]
US sports betting operator BetMGM has agreed an exclusive multi-year partnership with MLB’s Washington Nationals.
The partnership will see the opening of a BetMGM Sportsbook connected to the club’s Nationals Park stadium and the launch of a mobile app within the permitted area around the Park.
“The Nationals are thrilled to expand [...]
Sports betting operator PointsBet has agreed a multi-year deal to serve as an official gaming partner of the NHL’s Detroit Red Wings.
The partnership gives PointsBet prominent brand exposure through television broadcast-visible virtual signage on the ice and LED signage and branding throughout the Little Caesars Arena during Red Wings home [...]
Gibraltar-based online sports betting operator MansionBet has renewed its partnership with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR) to continue its support of British racing into 2021.
The agreement comprises over 360 races across 60 fixtures at racecourses including Market Rasen, Huntingdon, Doncaster and Ffos Las, while MansionBet will [...]
Sydney-listed betting operator PointsBet has been named as an official sports betting partner of the NBA’s Detroit Pistons.
The partnership gives PointsBet full use of Detroit Pistons IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital and social assets.
As part of the agreement, three-time NBA [...]
Gibraltar-based online sports betting operator MansionBet has expanded its UK horse racing sponsorship portfolio with a new two-year deal with Newbury Racecourse.
The operator will sponsor the Grade 1 Challow Hurdle and supporting card on Tuesday 29 December at Newbury as part of a wider partnership with the racecourse that includes [...]
Paris-listed gaming and lottery operator La Française des Jeux (FDJ) has agreed a multi-year extension to its partnership with the National Basketball Association (NBA).
The extension allows FDJ’s ParionsSport sports betting platform to continue to use official NBA betting data and branding across its digital and retail offerings in France.
The partnership [...]
Rush Street Interactive’s Colombian online sports betting brand Rush Bet has agreed a deal to serve as the official sports betting partner of premier league football club Everton in Colombia.
The multi-year agreement will see Everton players feature in RushBet.co’s new TV advertising campaign, with the brand also gaining visibility across [...]
UK National Lottery operator Camelot has agreed an exclusive partnership to sponsor three of ITV’s most popular Saturday night TV shows.
The deal marks the first time that all three of the British TV channel’s Saturday night shows have been sponsored by one brand, with Camelot set to sponsor The Masked [...]
The NBA’s Detroit Pistons has agreed multi-year partnerships with operators DraftKings and FanDuel Group, ahead of the launch of mobile sports betting and iGaming in the state of Michigan.
DraftKings and FanDuel have both been named as official sports betting partners of the Pistons, while DraftKings will also serve as the [...]
New York-listed sports betting and fantasy sports operator DraftKings has been named as the official sports betting partner of the upcoming fight between former world champions Mike Tyson and Roy Jones Jr.
The exhibition fight between the two retired boxers takes place on Saturday in Las Vegas, with DraftKings receiving significant [...]
US gaming operator BetMGM has been named as the first official gaming partner of the NFL’s Pittsburgh Steelers.
The partnership features a number of fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
“We are [...]