Betsson goes live with Betsafe brand in Ontario

Stockholm-listed Betsson Group has been granted operator and supplier licences to launch its services in the Canadian province of Ontario.

The B2C operator licence enables Betsson [...]

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Betsson launches sportsbook in Colorado

Stockholm-listed gaming operator Betsson has launched its Betsafe-branded online sportsbook in Colorado through a partnership with Dostal Alley Casino. 

The Betsafe launch marks Betsson's entry into [...]

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Norway orders Betsson to withdraw brands from market

The Norwegian Gaming Authority has ordered Betsson Group subsidiary BML Group to withdraw five of its online gaming brands from the market.

The regulator said Monday [...]

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Betsson’s Betsafe brand partners Fast Track in Kenya

Malta-based CRM solutions provider Fast Track has entered into an agreement to provide its real-time engagement solution to Betsson Group's Betsafe brand in Kenya.

The deal [...]

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Betsson invests in TG Lab’s US iGaming platform

Stockholm-listed gaming operator Betsson has acquired a 35 per cent stake in TG Lab’s US-facing player account management (PAM) platform.

Subsidiary Betsson Perch Investments has paid [...]

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Betsson enters Kenya sports betting market with Bet High

Stockholm-listed gaming operator Betsson has launched its Betsafe brand in Kenya through a new joint venture.

Betsafe is operated in the market by Bet High, a [...]

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Betsafe signs first esports sponsorship agreement

Betsson Group-owned iGaming brand Betsafe has signed its first esports sponsorship deal with Swedish professional esports team Godsent.

The three-year sponsorship agreement sees Betsafe become the [...]

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NetEnt debuts live casino in Lithuania with Betsafe

Stockholm-listed casino supplier NetEnt has rolled outs its live casino games in Lithuania for the first time with Betsson Group’s Betsafe brand.

NetEnt Live’s portfolio has [...]

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Betsson launches new SuperCasino brand in Estonia

Stockholm-listed gaming operator Betsson Group has launched its new SuperCasino.ee brand in Estonia’s regulated iGaming market.

Complementing the operator’s existing Betsafe brand, the new Pay & [...]

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Red Tiger

Red Tiger debuts slots in Estonia with Betsson’s Betsafe

NetEnt-owned casino game developer Red Tiger has entered the regulated Estonian iGaming market for the first time through Betsson’s Betsafe brand.

The deal gives Betsafe exclusive [...]

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Betsafe prepares for Kenya launch with new sponsorship deals

Betsson's Betsafe brand is launching in Kenya, supported by new sponsorship deals with two Kenyan Premier League clubs.

Bet High Kenya, which operates the Betsafe brand [...]

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Betsafe expands Lithuanian platform with Superlotto Games deal

Betsson-owned operator Betsafe has expanded its offering in Lithuania through a new deal with Vilnius-based gaming and lottery supplier Superlotto Games.

The agreement will see Superlotto [...]

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