Betgenius, a provider of data-driven software solutions to the sports betting industry, has signed a deal to provide live video adverts to Betfair utilising video footage through its partnership with Perform Group’s Watch & Bet service.
Betgenius has partnered with Perform’s Watch & Bet services to display video footage in adverts.
The adverts display relevant “near live” highlights from Perform’sn portfolio of live streaming events, which the company claims helps to push customers [...]
