France’s PMU Launches PMUmobile.fr

French monopoly betting operator PMU has launched a new mobile betting service targeting the country's estimated 15 million smart phone users, providing access to race fields, odds and betting on the move.

pmumobile.fr allows customers to check details of their account, make deposits, access a full range of race information and forecasts and place bets quickly and securely.

The company has launched a major advertising campaign to support the launch including 4 million banners across French language websites such as Yahoo, MSN, L'Equipe and Orange, and advertisements across equestrian and sports publications in the country.

PMU is also offering a €50 bonus for each mobile PMU account opened before January 6th 2010 as it seeks to attract younger more technologically savvy consumers.