Stockholm-listed sports betting solutions provider Kambi Group has struck a deal to provide South African gaming and hospitality business Sun International with a sportsbook product and related services.
Sun International will migrate its SunBet.co.za sports betting site from a proprietary platform to the Kambi sportsbook, supported by Bede Gaming's back-end platform.
The partnership will also see Kambi launch its retail product suite across Sun International's resort casinos in South Africa, with a roll-out for its retail partners also in the pipeline.
Sun International is one of the Southern Hemisphere's largest gaming companies, operating more than 25 hotels and casinos across Africa and Latin America. Working with Kambi, it plans to ramp up its involvement in the iGaming sector by launching the SunBet brand into new markets.
"We are delighted to have signed a company of the calibre of Sun International and, in doing so, increase our already substantial international footprint," Kambi chief executive Kristian Nylén said. "Sun International is one of the largest and most respected gaming companies in South Africa and Latin America, and therefore we are very excited by the potential of this new partnership.
"The deal continues what has been a very successful period for Kambi," Nylén added. "Not only have we secured extensions to some of our key customer contracts, but we have also maintained a steady flow of new customer wins, illustrating the relevance and scalability of the Kambi sportsbook."
Sun International chief executive Anthony Leeming commented: "One of Sun International's stated aims has been to increase the size of our online business and in Kambi we are confident we have selected the right partner to help us achieve this goal.
"Kambi has a record of spring-boarding visionary sportsbooks and I believe our customers will soon have access to the number one sportsbook on the market."
Shares in Kambi Group plc (STO:KAMBI) were trading up 0.28 per cent at SEK88.25 per share in Stockholm early Friday morning.