Fubo TV’s sports betting and iGaming arm Fubo Gaming has agreed a sports betting and marketing partnership with Houston Dynamo Football Club.
The deal marks Fubo Gaming's first partnership with a Major League Soccer (MLS) club and will see the operator serve as the exclusive sports betting partner of Houston Dynamo [...]
Flutter Entertainment-owned online poker giant PokerStars has struck an exclusive partnership with Red Bull Racing ahead of the 2022 Formula 1 season.
The multi-year global partnership will see the operator's brand feature on the RB18 race car and race suits, encompassing PokerStars’ full offering of casino, poker and sports betting products.
“Following [...]
Swedish gaming operator Svenska Spel has extended its long-running partnership with the Swedish Football Association (SvFF) for a further seven years.
The new agreement runs until 2028 and includes joint projects on equality, inclusion and diversity, and combating match-fixing.
Marking Svenska Spel's largest ever agreement with a sports association, the collaboration will [...]
New York-listed casino and sportsbook operator Caesars Entertainment has penned a multi-year partnership to become an official mobile sports betting partner of the NFL’s Buffalo Bills.
The agreement is the second for the Buffalo Bills this month following a similar deal with FanDuel, with the Caesars Sportsbook securing the naming rights [...]
Stockholm-listed betting and gaming operator Betsson has partnered the Pernambuco Soccer Federation (FPF) to secure the naming rights to the Brazilian state's Campeonato Pernambucano.
Marking the biggest sponsorship deal in the FPF's history, the agreement will see the annual football tournament renamed as Pernambucano Betsson 2022.
"The Pernambucano is one of the [...]
Stockholm-listed betting and gaming operator Betsson is expanding its visibility in South America through a new sponsorship deal with leading Chilean football club Colo Colo.
The agreement initially covers the 2022 season and will see Betsson's logo feature on Colo Colo's jersey sleeves.
“In our drive of expanding in the region, we [...]
Caesars Entertainment has agreed a multi-year partnership for Caesars Sportsbook to serve as the official and exclusive sports betting and iGaming partner of Michigan State University (MSU) Athletics.
The partnership includes broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, as well as naming rights for [...]
London-listed betting and gaming operator 888 Holdings has appointed British professional boxer Chris Eubank Jr as cultural ambassador for its 888poker brand.
Celebrating its 20th anniversary year, 888poker will host various events throughout 2022, including a series of player-focused events with Eubank Jr, the former two-time IBO-super middleweight world champion and [...]
Corredor Empresarial’s BetPlay brand has been unveiled as the new official betting partner of the National Basketball Association (NBA) in Colombia.
The agreement will see BetPlay and the NBA collaborate to provide gaming experiences and content for the nation's NBA fans across BetPlay’s retail and online offerings.
BetPlay will also be featured [...]
Flutter Entertainment’s FanDuel brand has secured a three-year extension to continue to serve as an official betting operator of the PGA Tour through to the end of 2024.
The extension of the content and marketing relationship will allow FanDuel and the PGA Tour to collaborate on odds-based content delivery to fans [...]
London-listed 888 Holdings has signed its first sponsorship deal in the German Bundesliga, with its 888sport brand serving as an official partner of RB Leipzig.
The agreement will run until at least 2023 and will see 888sport benefit from TV-relevant advertising, including Cam Carpets next to the goals and LED-board animations, [...]
Sydney-listed betting and gaming operator PointsBet has joined the NHL Alumni Association (NHLAA) as its exclusive sports betting partner in Canada and official partner in the United States.
The multi-year deal provides PointsBet Canada with marketing and licensing rights to the NHLAA, as well as access to NHL Alumni across North America.
"The NHL Alumni Association [...]