Online sports betting operator 10bet has announced a two-year partnership with former professional footballer Didier Drogba to serve as its new global brand ambassador.
Stockholm-listed gaming operator Betsson has agreed a new multi-year sponsorship deal with the Svenska Hockey League (SHL).
SugarHouse Casino and PlaySugarHouse.com have been named the official sportsbook partners of professional ice hockey club the Philadelphia Flyers.
Stockholm-listed iGaming operator Enlabs has signed a two-year deal with the Lithuanian Football Federation (LFF) for its Optibet brand to serve as the main sponsor of the Lithuanian men's and women's national teams.
Italian football club AS Roma has named Asia-facing operator AWCBET.com as its official regional betting partner.
Flutter Entertainment-owned operator Betfair has secured a three-year agreement to serve as the official betting partner of the South American Football Confederation CONMEBOL.
Hot on the heels of its recent court victory in Australia, jackpot betting operator Lottoland has expanded its sponsorship of Australian National Rugby League (NRL) team the Manly-Warringah Sea Eagles.
British bookmaker Betfred has signed its first football shirt sponsorship deal in Spain with La Liga club RCD Mallorca.
Independent UK bookmaker Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time.
Stockholm-listed operating LeoVegas has signed its first betting partnership in Germany through a deal with 2. Bundesliga club VfL Bochum 1848.
English Premier League football club Leicester City has named Asian-facing betting operator 19.com as its new official betting partner.
Online betting and gaming operator Betclic has become the new shirt sponsor of French Ligue 1 side FC Girondins de Bordeaux.