Independent UK bookmaker Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time.
Stockholm-listed operating LeoVegas has signed its first betting partnership in Germany through a deal with 2. Bundesliga club VfL Bochum 1848.
Flutter Entertainment subsidiary FanDuel has secured a multi-year agreement with Major League Baseball to serve as an authorised gaming operator of the MLB.
Gateway Casinos & Entertainment has signed a multi-year agreement to serve as the official land-based casino partner of the NFL in Canada.
Gaming solutions provider BetConstruct has named former Ukrainian professional footballer Andriy Shevchenko as a brand ambassador.
English Premier League football club Leicester City has named Asian-facing betting operator 19.com as its new official betting partner.
Finland’s state-owned gaming operator Veikkaus has launched a review of its marketing activities following public backlash against its recent advertising.
Online betting and gaming operator Betclic has become the new shirt sponsor of French Ligue 1 side FC Girondins de Bordeaux.
Vienna-based online betting and gaming operator Interwetten has agreed a deal to serve as the new betting partner of German Bundesliga side VfL Wolfsburg.
Online betting and gaming operator Betway has expanded its eSports sponsorship portfolio with a new partnership with leading professional DOTA 2 esports team PSG.LGD.