Rush Street Interactive's BetRivers Sportsbook has been unveiled as an official partner of the NBA's New Orleans Pelicans.
The agreement will see BetRivers benefit from branding throughout the team's Smoothie King Center, with the Chairman's Club rebranded as the BetRivers Chairman Lounge and updated with live odds boards.
"The Pelicans partnership and [...]
Online gaming technology provider Delasport has signed up English professional snooker player Ronnie O’ Sullivan as its new brand ambassador.
The agreement will see O’Sullivan, widely regarded as the most talented snooker player in the history of the sport, feature in an integrated ad campaign across online and offline media, with [...]
Super Group-owned sports betting operator Betway has agreed a multi-year partnership with the NBA's Milwaukee Bucks.
The agreement designates Betway as the official gaming partner of the Bucks, with the operator benefiting from branding throughout Fiserv Forum and across Bucks' digital assets.
The agreement marks Betway’s latest partnership in the NBA [...]
Flutter Entertainment’s Australian sports betting brand Sportsbet has been handed a AUD$2.5m penalty for breaching Australian spam laws with its text and email marketing messages.
Alongside the penalty from the Australian Communications and Media Authority (ACMA), Sportsbet has also agreed to refund approximately $1.2m to consumers who lost money on bets [...]
Super Group-owned sports betting operator Betway has agreed its first sponsorship deals in Chile, signing up five football clubs as partners in the Chilean First Division.
The initial two-year agreements will see Betway gain wide-spread visibility in Chile through branding on the first team home and away playing and training kits of [...]
Caesars Sportsbook has been unveiled as the new title sponsor of the Michigan Cornhole League (MCL) for the upcoming Spring 2022 season.
Caesars Sportsbook will serve as the sponsor of weekly Michigan Cornhole League local events across the state, while the MCL will also introduce a new competitive format as part [...]
New York-listed Caesars Entertainment has signed a deal to serve as the official sports betting marketing partner of the New York Racing Association (NYRA).
The partnership will see Caesars Sportsbook take over as title sponsor of the NYRA Turf Triple Series, gaining access to integrated marketing and hospitality assets to support [...]
The government of Sweden has announced plans to “regain control of the Swedish gambling market”, having re-regulated the market in 2019.
The focus is once again on driving out unlicensed operators, with the illegal gambling market having grown in recent years due to strict restrictions imposed on licensed operators.
The proposals unveiled [...]
Online sports betting and gaming operator Interwetten has secured a multi-year deal to serve as an official partner of the National Hockey League (NHL) in Austria and Germany.
As an official partner, Interwetten will conduct marketing campaigns utilising NHL branding across its online sports betting offerings in Austria and Germany, and [...]
Fubo TV’s sports betting and iGaming arm Fubo Gaming has agreed a sports betting and marketing partnership with Houston Dynamo Football Club.
The deal marks Fubo Gaming's first partnership with a Major League Soccer (MLS) club and will see the operator serve as the exclusive sports betting partner of Houston Dynamo [...]
Flutter Entertainment-owned online poker giant PokerStars has struck an exclusive partnership with Red Bull Racing ahead of the 2022 Formula 1 season.
The multi-year global partnership will see the operator's brand feature on the RB18 race car and race suits, encompassing PokerStars’ full offering of casino, poker and sports betting products.
“Following [...]
Swedish gaming operator Svenska Spel has extended its long-running partnership with the Swedish Football Association (SvFF) for a further seven years.
The new agreement runs until 2028 and includes joint projects on equality, inclusion and diversity, and combating match-fixing.
Marking Svenska Spel's largest ever agreement with a sports association, the collaboration will [...]