Advertising News


NFL’s Detroit Lions signs BetMGM as first sports betting partner

MGM Resorts and GVC Holding’s BetMGM has become the first official sports betting partner of the NFL’s Detroit Lions.

The deal with the Michigan-based NFL team features fan-focused assets including presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and [...]

3 mins read

PointsBet stock gains 86% on NBCUniversal partnership

Sydney-listed gaming operator PointsBet continues to strengthen its position in the United States, with its latest deal seeing broadcaster NBCUniversal Media (NBC) acquire a 4.9 per cent stake in the business.

The partnership with NBC will give PointsBet access to leading TV and digital assets in the United States, including the [...]

3 mins read

BGC strengthens UK online gambling advertising rules

The Betting and Gaming Council has introduced new restrictions on advertising by online gambling operators in the United Kingdom to ensure that young people are not exposed to ads.

The new rules include a requirement that all sponsored or paid for social media adverts must be targeted at consumers aged 25 [...]

2 mins read

BetMGM partners VSiN for new sports betting show

MGM Resorts’ BetMGM brand has partnered with sports media company VSiN to launch a new sports betting show, Betting Across America.

Betting Across America will broadcast live from BetMGM Sportsbooks and studios in large sports betting markets across the country, subject to regulatory approval, with the partnership also including a major [...]

2 mins read
Advertising Standards Authority

ASA monitoring finds four gambling operators in breach of regulations in Q2

The UK Advertising Standards Authority (ASA) has released the findings of its latest online monitoring sweep, which aims to identify age-restricted advertising in children’s media.

The ASA found 159 age restricted ads displayed during the second quarter of the year on websites and YouTube channels that attract large child audiences, 70 [...]

2 mins read

BetMGM signs as an authorised gaming partner of NASCAR

MGM and GVC Holdings' US sports betting brand BetMGM has agreed a multi-year deal to serve as an authorized gaming operator of NASCAR.

Beginning next year, BetMGM will gain rights to NASCAR marks and will offer live, in-play betting through the BetMGM mobile app, social media channels, and in BetMGM retail [...]

2 mins read

PointsBet named exclusive gaming partner for three Colorado-based teams

US sports betting operator PointsBet has entered into a wide-ranging partnership with Kroenke Sports & Entertainment (KSE) to become the official gaming partner for three professional US sports teams based in Colorado.

The multi-year partnership makes PointsBet, which is headquartered in Denver, the official and exclusive partner of the NBA’s Denver [...]

4 mins read

PointsBet becomes official sports partner of NBA’s Indiana Pacers

Australia and US sports betting operator PointsBet Holdings has entered into a multi-year agreement to become an official sports gaming partner of the NBA’s Indiana Pacers.

The deal with Pacers Sports & Entertainment will allow Pointsbet to display its brand along the out-of-bounds space between the baseline and the team bench, [...]

3 mins read

BetMGM agrees PGA Tour official betting partnership

Roar Digital's BetMGM brand has been named as the latest official betting operator of the PGA Tour.

The multi-year content and marketing deal gives BetMGM the rights to use PGA Tour marks in the US, advertising rights within Tour media and partner platforms, as well as content and video rights for [...]

2 mins read

Olympic Entertainment Group seals NBA partnership for Baltic region

Eastern European gaming operator Olympic Entertainment Group (OEG) has been named as the latest official betting partner for the National Basketball Association (NBA).

The exclusive multi-year partnership covers Estonia, Latvia, Lithuania and Slovakia, and allows OEG to use official NBA betting data in more than 100 land-based casinos and gaming halls [...]

2 mins read

Intralot named authorized gaming operator of Major League Baseball

Athens-listed gaming and lottery supplier Intralot has been named as the latest authorized gaming operator partner of Major League Baseball (MLB).

With the 60-game regular 2020 season beginning July 23 following a delay due to COVID-19, the new multi-year partnership gives the supplier’s US subsidiary Intralot Inc. access to official [...]

2 mins read

Betcris secures MLB betting partnership for Latin America

Latin America-facing operator Betcris has become the first in the region to be named as an official wagering partner of Major League Baseball (MLB).

The new multi-year agreement gives the operator access to official MLB betting data, league marks and logos for use across its betting platforms, including a new free-to-play [...]

2 mins read
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