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Advertising Standards Authority

ASA rules against BetVictor Facebook ad

BetVictor has been found to have breached UK gambling advertising regulations by featuring sportspeople that appeal to children.

The ruling by the UK Advertising Standards Authority (ASA) relates to a paid Facebook ad that was published in January and featured an image of FC Barcelona players Jordi Alba and Sergio Busquets. 

The [...]

4 mins read

Betr pays $210,000 for breach of gambling advertising regulations

Online betting operator Betr has received a record fine in New South Wales for offering gambling inducements to new customers.

Betr was ordered to pay a fine of $210,000 by the state regulator Liquor & Gaming NSW, after being found guilty of breaching NSW laws prohibiting the advertisement of gambling activity. 

The [...]

2 mins read

AGCO proposes ban on celebrities in gambling advertising

The Alcohol and Gaming Commission of Ontario (AGCO) has announced plans to ban the use of athletes and celebrities in online gambling advertising campaigns.

The proposed changes to the internet gambling Advertising Standards aim to minimise the potential harm that advertising campaigns featuring celebrities and athletes can have on youth and [...]

2 mins read

Enteractive partners Fast Track for player engagement

Fast Track has signed a new personalised marketing and player engagement partnership with Enteractive.

Partnering with Fast Track CRM will enable the operator to use real-time on-site engagement to communicate with online players, and to leverage rich data to personalise player experience. 

"We are thrilled to partner with Enteractive and integrate our [...]

2 mins read
Football

Premier League clubs agree to reduce gambling advertising

English Premier League football clubs have voted in favour of removing gambling advertising from the front of matchday shirts.

Today’s collective agreement aims to reduce gambling advertising and follows consultations with clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.

The [...]

1 min read
FanDuel sportsbook

FanDuel features Charles Barkley in latest campaign

Flutter Entertainment-owned sports betting brand FanDuel is launching a new advertising campaign featuring NBA legend Charles Barkley.

The new “Think like a player” ad shows a younger Barkley encouraging FanDuel users to “think like a player” when placing wagers on the platform, recruiting his younger self to help fans create Same Game Parlays [...]

2 mins read

bet365 expands Colorado presence with Rockies partnership

Leading betting and gaming operator bet365 has agreed a three-year partnership with Major League Baseball (MLB)’s Colorado Rockies.

The deal will provide bet365 with in-stadium signage, including an outfield wall sign, rotational signage behind home plate, and a static placement on the first baseline.

This signage will also be visible on TV [...]

2 mins read

Mecca Bingo named official bingo partner of ITV’s Loose Women

Rank Group’s UK bingo brand Mecca Bingo has agreed an exclusive partnership with long-running ITV show Loose Women.

The agreement designates Mecca Bingo as an official bingo partner of the popular TV show and includes the launch of a new Loose Women-themed bingo game room on meccabingo.com.

The online 50 ball bingo [...]

2 mins read

Bally’s agrees multi-year partnership with Minor League Baseball

New York-listed Bally’s Corporation has agreed a deal to become the first national media rightsholder and exclusive fantasy and gaming partner of Minor League Baseball (MiLB).

The wide-ranging partnership provides Bally's with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels.

It also gives [...]

3 mins read
Affinity Interactive

Affinity Interactive adds Butera and Egnor to leadership team

Affinity Interactive is bolstering its senior management team with the addition of Scott Butera and Brad Egnor.

Butera previously served as president of Fubo Gaming and will join Affinity Interactive on April 1 as chief executive of the company’s Sports Information Group (SIG) subsidiary.

Egnor joins Affinity on the same date as [...]

3 mins read

Entain’s Unikrn agrees global eSports deal with Blast

Entain’s Unikrn brand has entered into a global partnership with leading eSports entertainment company Blast.

The multi-year agreement will see Entain’s eSports brand embedded into the Blast fan experience, with Unikrn’s logo and branding featuring across Blast’s event coverage and promotions.

“Blast is an epicentre of action for eSports fans around the [...]

3 mins read

AGA releases updated advertising code for sports betting

The American Gaming Association has released an updated Responsible Marketing Code for Sports Wagering in response to mounting concern about the volume and tone of sports betting advertising in the United States.

The changes have been developed in consultation with American Gaming Association (AGA) members and are described as the most [...]

2 mins read
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