Super Group-owned sports betting operator Betway has agreed its first sponsorship deals in Chile, signing up five football clubs as partners in the Chilean First Division.
The initial two-year agreements will see Betway gain wide-spread visibility in Chile through branding on the first team home and away playing and training kits of [...]
Caesars Sportsbook has been unveiled as the new title sponsor of the Michigan Cornhole League (MCL) for the upcoming Spring 2022 season.
Caesars Sportsbook will serve as the sponsor of weekly Michigan Cornhole League local events across the state, while the MCL will also introduce a new competitive format as part [...]
New York-listed Caesars Entertainment has signed a deal to serve as the official sports betting marketing partner of the New York Racing Association (NYRA).
The partnership will see Caesars Sportsbook take over as title sponsor of the NYRA Turf Triple Series, gaining access to integrated marketing and hospitality assets to support [...]
New York-based mobile lottery provider Jackpocket has struck a deal with the New Jersey Devils to serve as their official lottery courier partner.
"New Jerseyans, and specifically Devils fans, are more likely to play the lottery than many across the country,” said Jackpocket CEO Peter Sullivan. “Jackpocket is proud to partner with [...]
Online sports betting and gaming operator Interwetten has secured a multi-year deal to serve as an official partner of the National Hockey League (NHL) in Austria and Germany.
As an official partner, Interwetten will conduct marketing campaigns utilising NHL branding across its online sports betting offerings in Austria and Germany, and [...]
Fubo TV’s sports betting and iGaming arm Fubo Gaming has agreed a sports betting and marketing partnership with Houston Dynamo Football Club.
The deal marks Fubo Gaming's first partnership with a Major League Soccer (MLS) club and will see the operator serve as the exclusive sports betting partner of Houston Dynamo [...]
Flutter Entertainment-owned online poker giant PokerStars has struck an exclusive partnership with Red Bull Racing ahead of the 2022 Formula 1 season.
The multi-year global partnership will see the operator's brand feature on the RB18 race car and race suits, encompassing PokerStars’ full offering of casino, poker and sports betting products.
“Following [...]
Swedish gaming operator Svenska Spel has extended its long-running partnership with the Swedish Football Association (SvFF) for a further seven years.
The new agreement runs until 2028 and includes joint projects on equality, inclusion and diversity, and combating match-fixing.
Marking Svenska Spel's largest ever agreement with a sports association, the collaboration will [...]
New York-listed casino and sportsbook operator Caesars Entertainment has penned a multi-year partnership to become an official mobile sports betting partner of the NFL’s Buffalo Bills.
The agreement is the second for the Buffalo Bills this month following a similar deal with FanDuel, with the Caesars Sportsbook securing the naming rights [...]
Stockholm-listed betting and gaming operator Betsson has partnered the Pernambuco Soccer Federation (FPF) to secure the naming rights to the Brazilian state's Campeonato Pernambucano.
Marking the biggest sponsorship deal in the FPF's history, the agreement will see the annual football tournament renamed as Pernambucano Betsson 2022.
"The Pernambucano is one of the [...]
Stockholm-listed betting and gaming operator Betsson is expanding its visibility in South America through a new sponsorship deal with leading Chilean football club Colo Colo.
The agreement initially covers the 2022 season and will see Betsson's logo feature on Colo Colo's jersey sleeves.
“In our drive of expanding in the region, we [...]
Caesars Entertainment has agreed a multi-year partnership for Caesars Sportsbook to serve as the official and exclusive sports betting and iGaming partner of Michigan State University (MSU) Athletics.
The partnership includes broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, as well as naming rights for [...]