Kindred Group’s Unibet brand has been unveiled as the new sponsor of National Hockey League (NHL) ice hockey team the New Jersey Devils.
Online sports betting operator 10bet has announced a two-year partnership with former professional footballer Didier Drogba to serve as its new global brand ambassador.
Stockholm-listed gaming operator Betsson has agreed a new multi-year sponsorship deal with the Svenska Hockey League (SHL).
SugarHouse Casino and PlaySugarHouse.com have been named the official sportsbook partners of professional ice hockey club the Philadelphia Flyers.
Stockholm-listed iGaming operator Enlabs has signed a two-year deal with the Lithuanian Football Federation (LFF) for its Optibet brand to serve as the main sponsor of the Lithuanian men's and women's national teams.
Italian football club AS Roma has named Asia-facing operator AWCBET.com as its official regional betting partner.
Flutter Entertainment-owned operator Betfair has secured a three-year agreement to serve as the official betting partner of the South American Football Confederation CONMEBOL.
Hot on the heels of its recent court victory in Australia, jackpot betting operator Lottoland has expanded its sponsorship of Australian National Rugby League (NRL) team the Manly-Warringah Sea Eagles.
The UK Advertising Standards Authority has upheld a complaint against an ad by BetIndex which featured professional footballers under the age of 25.
British bookmaker Betfred has signed its first football shirt sponsorship deal in Spain with La Liga club RCD Mallorca.
Independent UK bookmaker Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time.
Stockholm-listed operating LeoVegas has signed its first betting partnership in Germany through a deal with 2. Bundesliga club VfL Bochum 1848.