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Unibet

Unibet fined for breach of advertising regulations in Australia

Kindred Group’s Unibet brand has been fined AUD$60,000 for offering inducements to gamblers in Australia.

The penalty was imposed by Sydney’s Downing Centre Local Court on 22 May following an investigation by Liquor & Gaming NSW, which found that the company's promotions included ‘price push’ offers, a form of boosted or [...]

1 min read

BetVictor partners Canadian basketball league

BetVictor is looking to expand its presence in Canada after becoming the official sports betting partner for the 2023 Canadian Elite Basketball League (CEBL).

The 2023 CEBL season tips-off on Wednesday May 24 as the Ottawa BlackJacks host the defending 2022 Champion Brampton Honey Badgers.

The CEBL, which features 10 teams located [...]

2 mins read

NSW to ban external gambling-related signage by September

The government of the Australian state of New South Wales (NSW) has reaffirmed plans to ban external gambling-related signage from pubs and clubs by 1 September.

As part of the pledge to reduce problem gambling, pubs and clubs will be formally notified this week that all external gambling-related signs, from fixed [...]

1 min read

EveryMatrix partners Future Anthem for real-time personalisation

Data and AI specialist Future Anthem has struck a deal to supply its real-time personalisation product to iGaming software provider EveryMatrix.

EveryMatrix will embed Future Anthem’s AI Amplifier within its CasinoEngine platform, which will enable the supplier to offer its customers personalised player journeys, game recommendations, and marketing engagement offers.

“This partnership represents [...]

2 mins read

Betr pays $210,000 for breach of gambling advertising regulations

Online betting operator Betr has received a record fine in New South Wales for offering gambling inducements to new customers.

Betr was ordered to pay a fine of $210,000 by the state regulator Liquor & Gaming NSW, after being found guilty of breaching NSW laws prohibiting the advertisement of gambling activity. 

The [...]

2 mins read

Enteractive partners Fast Track for player engagement

Fast Track has signed a new personalised marketing and player engagement partnership with Enteractive.

Partnering with Fast Track CRM will enable the operator to use real-time on-site engagement to communicate with online players, and to leverage rich data to personalise player experience. 

"We are thrilled to partner with Enteractive and integrate our [...]

2 mins read

Fast Track expands Brazil presence with Betfast.io

Malta-based CRM specialist Fast Track has signed a deal to provide its real-time engagement platform to Brazilian operator Betfast.io.

The operator will utilise Fast Track's platform to manage player engagement and to offer personalised player experiences through the platform’s newly integrated OpenAI capabilities.

“We are thrilled to be partnering with Betfast.io and [...]

2 mins read

Entain’s Unikrn agrees global eSports deal with Blast

Entain’s Unikrn brand has entered into a global partnership with leading eSports entertainment company Blast.

The multi-year agreement will see Entain’s eSports brand embedded into the Blast fan experience, with Unikrn’s logo and branding featuring across Blast’s event coverage and promotions.

“Blast is an epicentre of action for eSports fans around the [...]

3 mins read
Sportradar

Sportradar integrates with Snapchat to advance customer engagement

New York-listed sports data technology provider Sportradar has integrated its ad:s technology into visual messaging service Snapchat, opening a new channel for betting operators to engage and acquire customers.

Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to connect sportsbook operators with the messaging service’s 375 million [...]

2 mins read

Olybet becomes official betting partner of DP World Tour

Olympic Entertainment Group’s Olybet brand has been named as an official betting operator of golf’s DP World Tour (formerly known as the European Tour).

The two-year partnership will see OlyBet serve as the Tour’s betting operator for Europe, with the exception of the United Kingdom and Ireland.

“We are excited and privileged [...]

2 mins read

PokerStars renews sponsorship of F1’s Red Bull Racing

Flutter Entertainment-owned PokerStars has renewed its sponsorship of Formula 1’s Oracle Red Bull Racing team for a second season.

PokerStars is returning to the racetrack with plans to bring fans closer to F1 through behind-the-scenes content and experiences throughout the season.

The partnership will also see the PokerStars brand feature on the [...]

3 mins read
BetMGM

BetMGM enhances responsible gaming initiatives across North America

Sports betting and iGaming operator BetMGM has made a new pledge to prominently feature responsible gaming messages in its marketing and advertising campaigns.

In alignment with the start of Problem Gambling Awareness Month, which begins on Wednesday, responsible gaming messaging will be featured within BetMGM’s mobile app and ads, ranging from [...]

4 mins read
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