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Sponsorship News

PointsBet becomes first sportsbook to partner MLB franchise

Australian and US sportsbook operator PointsBet has been named as an official gaming partner of Major League Baseball (MLB) franchise Detroit Tigers.

The exclusive multi-year deal begins for the upcoming 2020 season and grants PointsBet in-stadium signage and branding at Comerica Park stadium, along with a sponsored presence on Detroit Tigers [...]

2 mins read

Betsafe prepares for Kenya launch with new sponsorship deals

Betsson's Betsafe brand is launching in Kenya, supported by new sponsorship deals with two Kenyan Premier League clubs.

Bet High Kenya, which operates the Betsafe brand locally, has partnered Gor Mahia and AFC Leopards, replacing SportPesa as their sponsor.

“We will be launching in the Kenyan market very soon and our top [...]

2 mins read
GVC Holdings

GVC sponsors Belgrade tennis event to support COVID-19 relief

The GVC Global Foundation has been named as the title sponsor of the Eastern European Tennis Championship, which began yesterday and will raise funds to support COVID-19 relief efforts.

The Belgrade tournament features several players from the world’s top 20 in the men’s and women’s games over a six-week period which [...]

3 mins read

Betfred signs as an official partner of the Denver Broncos

Betfred USA Sports has unveiled a multi-year partnership with the NFL’s Denver Broncos as it prepares for the launch of its new retail sportsbook in Colorado.

This will see Betfred open a sports betting lounge outside the Empower Field at Mile High stadium, and also gain access to in-stadium signage and [...]

3 mins read

Spain lifts gambling advertising restrictions

The temporary gambling advertising restrictions introduced in Spain during the COVID-19 pandemic to protect consumers will be lifted today.

The restrictions came into force in April, limiting TV and radio advertising for gambling to the hours of 1am to 5am and prohibiting all promotional activity aimed at acquiring new customers, rewarding [...]

1 min read

FDJ’s Sporting Index names Frankie Dettori as brand ambassador

FDJ-owned spread betting specialist Sporting Index has signed up three-time Champion Jockey Frankie Dettori as brand ambassador.

The partnership will see Dettori, widely regarded as one of the best jockeys of all time, carry the Sporting Index logo on his breeches and collar for the new Flat season, which recommences in [...]

2 mins read

Betway sponsors DreamHack Masters Spring online tournament

Online betting and gaming operator Betway has been named as the exclusive betting sponsor of the DreamHack Masters Spring online tournament.

Developed by MTG’s DreamHack, the esports tournament features 16 of the best Counter-Strike: Global Offensive (CS:GO) teams in the world competing for a share of a $300,000 prize pool.

The online [...]

2 mins read

Danske Spil’s Oddset partners Danish football club Brøndby IF

Danske Spil’s sports betting brand Oddset has been named as an official partner of Danish Super League football team Brøndby IF.

The new three-year deal will see Oddset partner both the men’s Super League and the Gjensidige Women's League teams, while also becoming a Brøndby Fanzone partner.

“Usually, when a deal of [...]

1 min read

FanDuel partners New York Liberty women’s basketball team

Flutter Entertainment-owned FanDuel Group has been named as an official partner of professional women's basketball team New York Liberty.

Under the partnership, the sports betting and fantasy sports operator will benefit from a marquee placement of its brand on New York Liberty’s home and away jerseys.

“We have a shared mission with [...]

2 mins read

FanDuel named fantasy sports partner for Drone Racing League

Flutter Entertainment-owned FanDuel Group has been named as the official fantasy sports partner of the Drone Racing League’s (DRL) 2020 DRL SIM Tryouts Finals.

The agreement gives FanDuel access to official DRL SIM data, as well as league and team branding for use across official fantasy contests for the player-to-pilot eSports [...]

2 mins read

PointsBet signs exclusive betting partnership with La Liga North America

Australian and US sportsbook operator PointsBet has been unveiled as an official betting partner of LaLiga North America.

The exclusive multi-year agreement provides PointsBet with exposure to LaLiga’s expanding audience across North America.

The operator will incorporate multilingual content across LaLiga North America’s programming properties, including the creation of the PointsBet Prediction of [...]

2 mins read

PointsBet latest to be named authorized gaming operator of the XFL

Australian and US sportsbook operator PointsBet has become the latest company to be named as an authorized gaming operator of the XFL American football league, while the company has also received approval to launch mobile betting in Indiana.

The new agreement with the XFL provides PointsBet with access to official league data [...]

3 mins read
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