New York-listed Bally's Corporation has agreed its first partnership with an NHL franchise and Tennessee sports team through an agreement with the Nashville Predators.
The agreement designates Bally's as an official sports betting partner and official free-to-play partner of the Predators and its Bridgestone Arena stadium through 2025.
“From the moment sports [...]
Tabcorp's online and retail betting business TAB has been named as an official wagering partner of the National Basketball Association (NBA) in Australia.
The agreement will see TAB featured across the NBA’s digital platforms, including NBA.com, the NBA App, and NBA Australia’s Facebook and Twitter accounts, with the operator also serving as the presenting partner of [...]
FuboTV's sports betting and iGaming arm Fubo Gaming has been named as an authorised gaming operator of NASCAR.
The agreement marks Fubo Sportsbook’s first in the auto racing industry, and its third major marketing deal with a US professional sports team following recent tie-ups with the NFL’s New York Jets and [...]
Super Group-owned online bookmaker Betway has agreed a multi-year partnership with the NBA’s Dallas Mavericks.
The agreement designates Betway as the official and exclusive partner of the Dallas Mavericks and gives the operator branding rights around the court at American Airlines Centre.
“Continuing the growth of the Betway brand in the US, [...]
Madrid-listed gaming operator Codere has signed a multi-year extension to its regional sponsorship deal with Spanish La Liga side Real Madrid CF.
The agreement, which runs through to the 2025/26 season, will see Codere continue as the regional sports betting partner of Real Madrid's male and female football teams in Latin [...]
Online sports betting operator 888sport has been named as the official betting partner of Cheltenham’s opening two-day Showcase meeting.
888sport will sponsor four races across the meeting, which takes place October 14 to 15, marking the track’s opening fixture of the 2021/22 season.
Friday’s card features the 888sport What’s Your Thinking Novices’ Hurdle and [...]
Sydney-listed sports betting operator PointsBet has been named as an official sports betting partner of Curling Canada.
The long-term partnership includes exclusivity for all Curling Canada event broadcasts, including 300 broadcast hours and over 350 repeat hours per season.
PointsBet Canada will also become sponsor of the Curling Canada Season of Champions [...]
New York-listed operator DraftKings has agreed a deal to become an official sports betting, daily fantasy sports and iGaming partner of the National Hockey League (NHL) in the United States.
As an official partner, DraftKings will be granted access to NHL assets to enhance its products, including official marks and logos, [...]
Super Group-owned online bookmaker Betway has been named as the official betting partner of the Stockholm Open tennis tournament.
The deal sees Betway become the ATP tournament’s exclusive betting partner, with association rights as well as courtside branding.
This year’s competition takes place from 6 to 13 November and marks the event's [...]
British bookmaker Betfred have signed a two-year extension to its title sponsorship of rugby's Super League club competition, taking it through to the end of the 2023 season.
The agreement extends a partnership which began in the 2017 season, equalling the longest title partnership in Super League history.
As part of the [...]
English Football League Championship club Queens Park Rangers has named TebWin as its official betting partner for the 2021-2022 season.
The Gambling Commission-licensed sports betting operator, which is owned by Malta-based King J. Entertainment, will benefit from brand exposure across QPR’s Kiyan Prince Foundation Stadium and gain access to club marketing [...]
English Football League Championship club Fulham has named Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.
Founded in 2017, Asiabet33 and its subsidiaries currently operate in Malaysia, Singapore, Thailand, Indonesia and Japan, with expansion plans in place for the rest of Asia.
“Asiabet33 is thrilled to [...]