Asian online sportsbook operator 188BET has been named as the official international betting partner of the inaugural WTT Champions event.
The partnership with World Table Tennis (WTT) gives 188BET in-venue branding opportunities and social media activations, with the event taking place this week in Budapest.
WTT Champions includes men's and women's events and features [...]
Kindred Group’s Unibet brand is continuing its support of the Dutch Eerste Divisie through a new partnership with Heracles Almelo.
The multi-year sponsorship deal is Unibet's third in the Eerste Divisie football league - the second highest tier of football in the Netherlands - following recent deals with Telstar and De [...]
New York-listed MGM Resorts International has renewed and expanded its wide-ranging partnership with Major League Baseball (MLB).
Following a landmark agreement in 2018 that designated MGM Resorts as the MLB's first official gaming sponsor, the new multi-year agreement will see BetMGM serve as an official sports betting partner, while MGM Rewards [...]
Betfred Sports has agreed a multi-year partnership with the NFL's Cincinnati Bengals ahead of the opening of Ohio's regulated sports betting market.
As the team's official sports betting partner, Betfred will benefit from a variety of fan engagement activations, promotions and free-to-play gaming opportunities.
The deal marks Betfred's third with an [...]
La Française des Jeux (FDJ) has agreed a sponsorship deal with French Ligue 1 football champions Paris Saint-Germain (PSG), alongside a renewal of its partnership with runners-up Olympique de Marseille.
The three season deal with PSG will see FDJ’s ParionsSport online and retail sports betting brand promoted within the Parc des [...]
All “high-risk” online gambling sponsorship agreements will be prohibited in the Netherlands under an amendment proposed by the minister for legal protection, Franc Weerwind.
Licensed providers of high-risk games in the regulated Netherlands online gaming market are already facing a ban on untargeted advertising from next year, with Weerwind’s proposed amendment [...]
iGaming solutions provider Digitain has signed up former Portuguese professional footballer Luís Figo as its new brand ambassador.
One of Portugal’s greatest players, Figo won 127 caps for the national team and played for a number of leading clubs, including Barcelona, Real Madrid and Inter Milan.
He won a number of trophies [...]
Online sports betting and gaming operator Interwetten has agreed a deal to serve as co-sponsor and statistics partner of German Bundesliga football club Borussia Mönchengladbach.
The locally licensed operator, which has been in business since 1997, will serve as the club's partner until at least 2025.
"We are very pleased that this [...]
Belgian retail and online sports betting operator betFIRST has been unveiled as the new shirt sponsor of Royal Antwerp Football Club (RAFC).
The five-year agreement marks one of the biggest sponsorship deals in the club's 142 year history and sees the operator replace real estate developer Ghelamco as principal sponsor.
“We are [...]
8Xbet has agreed a new regional partnership with English Premier League football club Manchester City to serve as their official betting partner in Asia.
The partnership gives 8Xbet brand exposure through LED advertising boards at the Etihad Stadium and a regional presence in Asia across digital assets and the club's Cityzens platform.
Founded in 2018, [...]
VBET is the latest online betting operator to agree a sponsorship deal ahead of the start of the new European football season, partnering with French Ligue 1 football club OGC Nice in a three-season deal.
The OGC Nice partnership will further increase VBET's visibility in the French market and beyond, and [...]
Croatia’s leading betting and gaming operator has secured the naming rights to the country’s top football division, which will now be known as the SuperSport Croatian Football League (SuperSport HNL).
The naming rights deal for the 2022/23 season beginning on July 15 builds on the existing relationship between the parties, which [...]