The Ontario Lottery and Gaming Corporation (OLG) has agreed a deal for its Proline sportsbook to serve as an official partner of the National Basketball Association (NBA) in Ontario.
The new multi-year deal builds on OLG's relationship with the NBA, which has delivered co-branded experiences to fans for a number of years, [...]
Kindred Group's Unibet brand has signed a multi-year partnership with Dutch Eredivisie football club AFC Ajax.
The commercial agreement follows Unibet's recent licence approval by Dutch gambling regulator Kansspelautoriteit, and will also see Unibet and Ajax work together to prevent betting-related match-fixing and to promote mental health and responsible gambling.
“We are [...]
Leading betting operator bet365 has signed a deal to become an official betting operator of the PGA Tour.
The three-year content and marketing agreement sees bet365 become the Tour’s first operator partner outside North America, securing rights in the United Kingdom, Ireland, Australia and Canada to use PGA Tour marks, as [...]
Online sports betting and gaming operator BetCity has been unveiled as the new shirt sponsor of Dutch Eredivisie football club Fortuna Sittard.
BetCity has been a sleeve sponsor of the club since February of this year, but will replace Hurkmans Groep as Fortuna Sittard's new shirt sponsor from the beginning of [...]
Ontario Lottery and Gaming Corporation (OLG) and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product an official sports betting partner of the MLB.
The deal provides OLG with rights to the league’s official logos for marketing purposes and cross-promotion across MLB digital and social [...]
The Belgian National Lottery has been forced to defend itself against claims that it has sought to influence the government’s position on a ban on gambling advertising.
Belgium’s Loterie Nationale issued a statement Wednesday challenging a report by Belgian newspaper Het Laatste Nieuws (HLN), which claimed that the lottery had offered [...]
Play North's online casino brand Kansino has been unveiled as the main sponsor of Dutch Eredivisie football club AZ Alkmaar.
The Netherlands-licensed online casino brand will be displayed on the front of first team shirts for the next four seasons, replacing AFAS Software after 12 years as the club's main sponsor.
The [...]
Britain’s Advertising Standards Authority (ASA) has banned a TV advertisement for Paddy Power which was found to have depicted gambling behaviour that was socially irresponsible.
The TV ad for Paddy Power aired in the UK in March and showed a young man using his phone to gamble on Paddy Power’s ‘Wonder [...]
Sports betting operator Betfred has been named as the principal partner of the England Men’s, Women’s and Wheelchair Rugby League teams in a two-year deal that includes this autumn’s Rugby League World Cup.
The partnership will kick off with the Mid-Season Internationals this weekend – when England’s Men face the Combined [...]
The Government of India has launched a crackdown on online gambling advertising across print and digital media.
The crackdown is in response to the proliferation of advertising for online betting and gaming targeting Indian citizens, in breach of legislation which prohibits gambling across most of the country.
The Indian government had previously [...]
Tabcorp and the Australian Hotels Association have joined forces under the Aussie Fair Play Coalition banner to attack foreign-owned wagering businesses.
A TV and print advertisement for the coalition aims to highlight the fact that even major Australian wagering brands such as Sportsbet are foreign-owned and depicts foreign companies sending millions [...]
New York-based mobile lottery provider Jackpocket has been named as the Official Digital Lottery Partner of Major League Baseball club the Colorado Rockies.
The partnership marks Jackpocket's third deal with a Major League Baseball (MLB) team following deals earlier this year with the Minnesota Twins and Texas Rangers.
"As baseball season really heats up, our partnership [...]